Aw, too bad.....

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Bad news at Fox News? Hannity’s ratings plummet
By Joel Connelly, December 31, 2012

The viewers of “Hannity” on Fox News listened all fall as the host relentlessly attacked President Obama while  guest conservative-entertainment celebrities like Dick Morris, Ann Coulter and Peggy Noonan waxed eloquent on Mitt Romney’s momentum and predicted his election as our 45th president.

It was an insular world, and it came apart on Nov. 6.  Barack Obama won by nearly 5 million votes and Mitt Romney was left with 47 percent.

In the days after, according to Nielsen ratings, Hannity’s nightly audience plummeted to 1.95 million.  He lost nearly 50 percent of his viewers, more than 50 percent in the coveted 25-54 age group.

“The O’Reilly Factor” also saw a drop, but not as severe.  BillO dropped from 4.135 million nightly viewers to 3.049 million after the election.  He’s restarted an old war — the “war on Christmas” — presumably in the hopes of getting them back.

By contrast, the progressive lineup at MSNBC, while its ratings are below those at right-thinking Fox News, held onto its viewers after re-election of America’s 44th president.  In fact, a pair of MSNBC programs — The Rachel Maddow Show and The Last Word With Lawrence O’Donnell — have inched ahead of Hannity in viewers between 25 and 54 years of age.

The Politico website cautions against counting out Fox’s old white guys — at least yet.  It points out that BillO and Hannity are at about where they were before the Democratic and Republican national conventions, at 3 million and 2 million viewers respectively.

But . . . MSNBC is developing a bench of young talent: Witness its Saturday morning lineup.  Fox is unchanging in its hosts, guest hosts, and revolving but unchanging lineup of guests.  One exception:  Dick Morris, who predicted a Romney landslide, has not been seen of late.

Just before America voted, Morris predicted that Mitt Romney would carry Colorado, Iowa, Minnesota, Wisconsin, Ohio, Pennsylvania, New Hampshire, Virginia and Florida.  President Obama carried all nine states, and became the first Democratic president since Franklin D. Roosevelt to be re-elected with more than 50 percent of the vote.

What was a Fox News viewer to think?
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