Do you suppose politicians' lies come across better in HD?

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Politicians Like To Show Themselves In The Best Light... And In HD
By P.J. Bednarski, September 29, 2014

With a nod to the late President Nixon, it appears politicians are now leading the way toward making one thing perfectly clear: Themselves.

According to new research from Extreme Reach, political advertising in Q2 delivered 77% of its ads in HD, the highest rates among all categories measured.

So, warns the Needham, Mass.-based ad solutions firm, politicians who are considering running ads in standard definition this election season should be prepared to discover the mud from their opponent is likely to be coming back at them in vivid high definition. (Their political advisers may still advise they stay a little unclear about specific positions.)

Extreme Reach also reports, more broadly, that HD was the predominant way ads were presented in Q2, representing 58% of all ads, and as Q3 develops, that rate is up to 63%.  That's up from 34% a year ago, though it peaked over half, to 52%, in Q1 of this year.

Over the past two years, Extreme Reach also says, HD has begun to dominate as the format local TV ads, too.

It surveyed 5,600 television advertisers, nearly 1,900 post-production studios and content providers, and nearly all TV and cable outlets in the US and Canada. Nearly all ads in Canada air in HD, and it's been consistenly ahead of US in the pas.

In addition, HD has become the standard for online ad campaigns, too, and 90% of ads that run online also run on TV.
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