The original TV political attack ad

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'Daisy Girl' political ad still haunting 50 years later
By Dan Nowicki, September 7, 2014

Fifty years on, the most famous, or notorious, political attack ad in U.S. history hasn't lost its explosive punch.
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Washington Post Op-ed: Blame ‘Daisy’ for modern political ads
By Drew Babb, September 6, 2014

Fifty years ago, on Sept. 7, 1964, a political ad called "Daisy" aired on behalf of President Lyndon Johnson. The commercial opened with a little girl in a meadow, then a horrific nuclear blast filled the screen. We’ve been feeling the fallout ever since.

It was only a minute long. The paid ad ran on national television only once, and only on one network, NBC. But that’s all it took.
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'Daisy' at 50: A Look at America's Most-Influential Political Ad
LBJ's Attack on Barry Goldwater Changed the Game
By Ken Wheaton, Septemer 7, 2014

It was 50 years ago today that the Lyndon Johnson campaign launched one of the most important political ads in American history. With all the subtlety of the atom bomb that co-starred in the spot, "Daisy" -- officially known as "Peace, Little Girl" -- portrayed opponent Barry Goldwater as a danger to the country; likely saved the Johnson team millions in extra ad spending; and showed other political campaigns the kind of destruction TV advertising could do by ushering in a new age of attack ads.
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LBJ’s Mad Men
Fifty years ago today, Lyndon Johnson and a maverick Madison Avenue firm revolutionized political advertising. Campaigns have never been the same.
By Robert Mann, September 7, 2014

Fifty years ago—on the night of Monday, Sept. 7, 1964—an innocent little girl plucking flower petals in a sun-splashed field helped usher in a revolution in American political advertising. The 60-second television spot that featured her disjointed counting exploded, literally and figuratively, all notions of what it meant to effectively persuade voters with paid political advertising.
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Star of notorious Daisy commercial reveals her parents had no idea she was filming an ad about a possible nuclear war on the TV spot's fiftieth anniversary
By Chris Spargo, September 8, 2014

On Sept. 7, 1964, what is arguably the most famous political commercial of all time aired for the first, and last, time, featuring a young, carefree girl picking the petals off of a flower seconds before an atomic bomb detonates.

50 years later, the Daisy ad still resonates, created for the campaign of President Lyndon Johnson and implying that the country might be on the brink of a nuclear war should his opponent, Sen. Barry Goldwater of Arizona, win the election.

Now, the girl who starred in the famous spot, a grown up Monique Luiz, is recalling the impact the commercial had on her life, and revealing that she and her family had no idea what they were even filming at the time.
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