The answer for newspapers is simple: allow only subscribers to comment and link an anonymous "handle" to their subscription. Only the newspaper would know who the commenters are and can moderate their postings. Then we don't have to deal with Facebook if we don't want to.
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Bye Bye, Bile? Websites Try to Nix Nasty Comments
By Barbara Ortutay, December 26, 2013
Mix
blatant bigotry with poor spelling. Add a dash of ALL CAPS. Top it
off with a violent threat. And there you have it: A recipe for the
worst of online comments, scourge of the Internet.
Blame
anonymity, blame politicians, blame human nature. But a growing
number of websites are reining in the Wild West of online commentary.
Companies including Google and the Huffington Post are trying
everything from deploying moderators to forcing people to use their
real names in order to restore civil discourse. Some sites, such as
Popular Science, are banning comments altogether.
The
efforts put sites in a delicate position. User comments add a lively,
fresh feel to videos, stories and music. And, of course, the longer
visitors stay to read the posts, and the more they come back, the
more a site can charge for advertising.
What
websites don't want is the kind of off-putting nastiness that spewed
forth under a recent CNN.com article about the Affordable Care Act.
"If
it were up to me, you progressive libs destroying this country would
be hanging from the gallows for treason. People are awakening though.
If I were you, I'd be very afraid," wrote someone using the name
"JBlaze."
YouTube,
which is owned by Google, has long been home to some of the
Internet's most juvenile and grammatically incorrect comments. The
site caused a stir last month when it began requiring people to log
into Google Plus to write a comment. Besides herding users to
Google's unified network, the company says the move is designed to
raise the level of discourse in the conversations that play out under
YouTube videos.
One
such video, a Cheerios commercial featuring an interracial family,
met with such a barrage of racist responses on YouTube in May that
General Mills shut down comments on it altogether.
"Starting
this week, when you're watching a video on YouTube, you'll see
comments sorted by people you care about first," wrote YouTube
product manager Nundu Janakiram and principal engineer Yonatan Zunger
in a blog post announcing the changes. "If you post videos on
your channel, you also have more tools to moderate welcome and
unwelcome conversations. This way, YouTube comments will become
conversations that matter to you."
Anonymity
has always been a major appeal of online life. Two decades ago, The
New Yorker magazine ran a cartoon with a dog sitting in front of a
computer, one paw on the keyboard. The caption read: "On the
Internet, nobody knows you're a dog." At its best, anonymity
allows people to speak freely without repercussions. It allows
whistle blowers and protesters to espouse unpopular opinions. At its
worst, it allows people to spout off without repercussions. It gives
trolls and bullies license to pick arguments, threaten and abuse.
But
anonymity has been eroding in recent years. On the Internet, many
people may know not only your name, but also your latest musings, the
songs you've listened to, your job history, who your friends are and
even the brand of soap you prefer.
"It's
not so much that our offline lives are going online, it's that our
offline and online lives are more integrated," says Mark
Lashley, a professor of communications at La Salle University in
Philadelphia. Facebook, which requires people to use their real
names, played a big part in the seismic shift.
"The
way the Web was developed, it was unique in that the avatar and the
handle were always these things people used to go by. It did develop
into a Wild West situation," he says, adding that it's no
surprise that Google and other companies are going this route. "As
more people go online and we put more of our lives online, we should
be held accountable for things we say."
Nearly
three-quarters of teens and young adults think people are more likely
to use discriminatory language online or in text messages than in
face to face conversations, according to a recent poll from The
Associated Press-NORC Center for Public Affairs Research and MTV. The
poll didn't distinguish between anonymous comments and those with
real identities attached.
The
Huffington Post is also clamping down on vicious comments. In
addition to employing 40 human moderators who sift through readers'
posts for racism, homophobia, hate speech and the like, the AOL-owned
news site is also chipping away at anonymous commenting. Previously,
anyone could respond to an article posted on the site by creating an
account, without tying it to an email address. This fall, HuffPo
began requiring people to verify their identity by connecting their
accounts to an email address, but that didn't appear to be enough and
the site now also asks commenters to log in using a verified Facebook
account.
"We
are reaching a place where the Internet is growing up," says
Jimmy Soni, managing editor of HuffPo. "These changes represent
a maturing (online) environment."
Soni
says the changes have already made a difference in the quality of the
comments. The lack of total anonymity, while not a failsafe method,
offers people a "gut check moment," he says. There have
been "significantly fewer things that we would not be able to
share with our mothers," in the HuffPo comments section since
the change, Soni says.
Newspapers
are also turning toward regulated comments. Of the largest 137 U.S.
newspapers - those with daily circulation above 50,000 - nearly 49
percent ban anonymous commenting, according to Arthur Santana,
assistant communications professor at the University of Houston.
Nearly 42 percent allow anonymity, while 9 percent do not have
comments at all.
Curbing
anonymity doesn't always help. Plenty of people are fine attaching
their names and Facebook profiles to poorly spelled outbursts that
live on long after their fury has passed.
In
some cases, sites have gone further. Popular Science, the
141-year-old science and technology magazine, stopped allowing
comments of any kind on its news articles in September.
While
highlighting responses to articles about climate change and abortion,
Popular Science online editor Suzanne LaBarre announced the change
and explained in a blog post that comments can be "bad for
science."
Because
"comments sections tend to be a grotesque reflection of the
media culture surrounding them, the cynical work of undermining
bedrock scientific doctrine is now being done beneath our own
stories," wrote LaBarre.
We
can't wait to see the response to this story.
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