Huffington Post

Interesting review of the Huffington Post....

Why is The Huffington Post so Successful? By John G. Kays

[snip] ... As an example of a popular piece I looked at one written by Sam Stein with the title Palin Considering 2012 Run, Defends Limbaugh`s Use of "Retard` on Fox News Sunday. I`m trying to understand why this piece has garnered so much traffic. As of 6:07 AM, 2/10/`10, it had 42 Diggs and 18,384 comments. I kid you not! I didn`t see a read count, but I suspect it`s over a million.

The bullet to this is that Palin may run for president in 2012. This was widely reported in other news services, so why is the HuffPost getting 18,384 comments? I can only venture a guess, but I believe it`s because people know if their comment is published many people will see it and they can get a foot in the door, in terms of persuasion. The comments are as important as the article itself. By involving people in the process, they become a part of the media.

Bingo! This is the key to the success of The Huffington Post. There is much variety in the content as well. Really though, politics is their specialty, but they have branched off into entertainment, media, sports, business, living and even green. So there is something for everybody! Just as people like to go to Wal-Mart for all their shopping needs, people also like to go to one news source for their insatiable cravings for information.[snip]