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Weiner Story Lets New CBS Anchor Carve Path
by Associated Press, Jun 16th, 2011
If CBS anchor Scott Pelley succeeds in creating an evening newscast that’s a clear alternative to his rivals, Rep. Anthony Weiner may someday be seen as the coal mine’s canary.
During Pelley’s first week, the “CBS Evening News” devoted less than a third of the time to the sexting episode that has put the New York Democrat’s political career in jeopardy than either NBC’s “Nightly News” or ABC’s “World News.”
Andrew Tyndall, a consultant whose ADT Research logs the content of news broadcasts each night, noted that Pelley had “kept to the hard news high ground” in choices on the Weiner story. From the on-set recreation of a map that used to hang behind Walter Cronkite to resurrection of theme music that played when Dan Rather was anchor, Pelley’s first broadcasts have sent welcoming messages to old-time news traditionalists.
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